Some movie star endorsements of cryptocurrencies have run into bother. In 2017, the Securities and Change Fee cautioned that some well-known folks have been hyping the digital forex gross sales referred to as initial coin offerings with out disclosing that that they had been paid to advertise them. The fee has since settled charges in opposition to the boxer Floyd Mayweather Jr., the music producer DJ Khaled and the actor Steven Seagal.
Coin Cloud’s chief advertising officer, Amondo Redmond, stated he hoped Mr. Lee’s stature would assist elevate the business by delivering one thing “extra than simply cool inventive, however that’s actually on the forefront of digital forex turning into mainstream.”
“It’s extra than simply including a star face,” he stated.
Mr. Lee, who received an Oscar in 2019 in one of the best tailored screenplay class for “BlacKkKlansman,” has labored on adverts for Capital One, Uber and, most famously, Nike. Within the Eighties and Nineteen Nineties, he directed and starred in commercials for Air Jordans, taking part in his cinematic alter ego Mars Blackmon reverse Michael Jordan.
“That was lightning in a bottle,” Mr. Lee stated from a flight sure for the Cannes Movie Pageant, the place he’s the primary Black particular person to guide the pageant jury.
He declined to say how a lot he had been paid for the Coin Cloud industrial, however famous that “if anybody’s recognized my physique of labor during the last 4 a long time, you form of find out about the way in which I see the world, and after they approached me, it slot in line.”
Because the coronavirus pandemic continues to spotlight financial disadvantages for folks of colour, Mr. Lee hopes to advertise cryptocurrency as impartial to race, gender, age and different figuring out traits.